Traction Conference 2016

Traction Conference 2016

Date: Weds Jun 22nd 2016 Venue: Vancouver Playhouse

First speaker: @danolsen

Three phases of your product;

  • Before your product is live Goal: - Test hypotheses, gain confidence before building too much of product Methods: Mainly qualitative
  • After your product is live Goal: Improve PM fit Methods: Qualitative & Quantiative
  • After market fit Goal: Growth Methods: Mainly quantitative

Quantitative vs Qualitative Learning about your customers

  • Quantitative; analytics, logic, data (the Spock approach)
  • Qualitative; (the Oprah approach)

What is PM fit?

The PM fit pyramid

Lean product process

  1. Determine your target customer
  2. Identify underserved customer needs
  3. Define your value proposition
  4. Specify MVP feature set
  5. Create your MVP prototype

Second speaker: @michaelsharkley / Autopilot

  • Customers expect a personal experience
  • 72% of consumers are turned off by generic marketing

Framework for predictable growth

  • Acquire
    • New user welcome
    • Personal lead follow ups Trial automation Cloud user enablement Salesforce lead assignment Proactive outreach
  • Nurture Reactivation of old buyers Enterprise nurture Product education Reengage downloaders 1st time to repeat buyers Dev community updates
  • Grow New customer onboarding Newsletter & upsell NPS surveys Proactive support and tips Events and webinars Renewal campaigns
Ashley Theiss's Picture

About Ashley Theiss

Ashley is a full-stack Lean tech entrepreneur, web developer, designer, photographer, DJ, and aspiring glider pilot, active the Vancouver tech community.

Vancouver, Canada