Traction Conference 2016
Date: Weds Jun 22nd 2016
Venue: Vancouver Playhouse
First speaker: @danolsen
slideshare.net/dan_o
Three phases of your product;
- Before your product is live
Goal: - Test hypotheses, gain confidence before building too much of product
Methods: Mainly qualitative
- After your product is live
Goal: Improve PM fit
Methods: Qualitative & Quantiative
- After market fit
Goal: Growth
Methods: Mainly quantitative
Quantitative vs Qualitative Learning about your customers
- Quantitative; analytics, logic, data (the Spock approach)
- Qualitative; (the Oprah approach)
What is PM fit?
The PM fit pyramid
Lean product process
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify MVP feature set
5. Create your MVP prototype
Second speaker: @michaelsharkley / Autopilot
- Customers expect a personal experience
- 72% of consumers are turned off by generic marketing
Framework for predictable growth
- Acquire
- New user welcome
- Personal lead follow ups
Trial automation
Cloud user enablement
Salesforce lead assignment
Proactive outreach
- Nurture
Reactivation of old buyers
Enterprise nurture
Product education
Reengage downloaders
1st time to repeat buyers
Dev community updates
- Grow
New customer onboarding
Newsletter & upsell
NPS surveys
Proactive support and tips
Events and webinars
Renewal campaigns
read more